Apple’s new iPhone 15 and 15 Plus are coming to the market on Tuesday. The company’s chief executive, Tim Cook, thinks the new smartphone is enough to reassure investors. The company’s share price has fallen over the past few weeks. Now Apple’s shares will turn around thanks to the new phone – that’s what Tim Cook hopes.
The Guardian reports that Apple’s market capitalization has decreased by 200 million or 200 million dollars due to the fall in share prices last week. Geopolitics has also worked in this case. Apple shares fell on fears that iPhone sales in the Chinese market could fall due to deteriorating Sino-US relations. About one-fifth of Apple’s phones sold in the world are sold in China.
Meanwhile, Chinese government officials are banned from using US phones. The scope of that ban is being gradually extended. As a result, the ban is affecting the Chinese market as a whole; In addition, Chinese citizens are encouraged to buy local phones like Huawei, which has recently taken the market by storm with new phones.
60 percent of Apple’s total revenue comes from iPhone sales. But over the past eight quarters, Apple Inc.’s market capitalization has fallen due to relatively weak iPhone sales and demand for other gadgets. Currently, the market value of iPhone is below three trillion or three hundred million US dollars.
Apple’s demand in the market is decreasing. Analysts blamed the rising dollar in the international market for the low demand for iPhones. Apart from this, the increase in the cost of living and hence the decrease in the tendency to change mobile phones and people’s apathy towards technological changes have also reduced iPhone sales.
In this situation, Apple is saying something in the advertising message, which is not usually expected from them. That is, a change in the charging system, through which the iPhone will go from the long-standing Lightning connector to the universal USB-C type.
According to the new European Union regulations, all gadgets sold in the region must have this type of USB-C connector. It’s a small change, but The Guardian believes the impact will be far-reaching. Basically, the decision has been taken keeping in mind the environment, i.e. reducing the generation of e-waste, so that all types of phones can be charged with one charger.
But many people will be upset because of this change. Ben Wood, chief analyst at CCS Insight, said that with the number of Apple accessories, cables and chargers on the market, current users will be unhappy with this decision. They spent so much money to buy these things; Now if you can charge with all the chargers, they may wonder why they have to buy accessories at such a high price for so long.
However, Apple may come up with a better camera and other features to make up for this shortcoming.
Apple launches new products every year in September. This year, the US technology company has organized a new product and technology unveiling event at Apple Park in Cupertino, California, USA on September 12. In the invitations sent to various media, Apple has also given a fancy name for this event – ‘Wanderlust’. Various speculations are going on around the world about the new technologies and products that will be coming to the event.